Contact Jordynn Wynn
Contact Jordynn Wynn
About
Justin Mendez is the videographer and editor for Logical Harmony's youtube channel, as well as the manager for the blog's public relations based in California. He attended Berkley City College as a Business Major and has received a certificate in Plant-Based Nutrition at eCornell (Cornell University) & T Colin. Campbell Center. He has been an active member in the vegan community for over ten years, and has worked alongside Tashina Combs -- the editor of the cruelty-free and vegan blog, Logical Harmony -- since 2014.
I chose to interview Justin to receive his perspective of the changes in the beauty community from the influence of the cruelty free and vegan movements. Justin has agreed to be interviewed on Wednesday, December 5th 2018 at 1:30pm over the phone.
Interview Experience
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We began the interview discussing his experience as a vegan and his opinion on how social media has affected the vegan movement. He noted that the rise of content creators allowed the vegan movement to be showcased realistically.
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Since more and more of our entertainment and news sources are shifting from corporations to individuals, content may last longer and have a greater effect on their audience.
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As far as marketing, Justin agreed that the cruelty free and vegan movement may be used as a marketing technique, but may not necessarily have a negative connotation by emphasizing ethics.
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While many brand owners may not be vegan or cruelty free in their own consumption of products, their effort to emphasize the importance of being cruelty free and/or vegan in their brand and its marketing has the opportunity to make a difference.
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He loved the idea of a cruelty free marketing agency and gave me references for further research.