Contact Jordynn Wynn
Contact Jordynn Wynn
PHASE 1
After the requests from marketing manager, Jordynn Wynn and public relations manager, Justin Mendez, I will create a platform that will connect cruelty-free brands with influencers of various sizes for sponsored advertisements on social media platforms, such as Youtube and Instagram. Currently, there is not a concise platform that united cruelty free brands with influencers. I will also reach out to micro-influencers and macro-influencers to receive their input for the platform to work for them as well. I am not sure of the likelihood of responses from macro-influencers, but micro-influencers Kelly Gooch and Madison Franco have agreed to contribute their input.
Currently, I have been creating a rough draft of my website for Aurora Beauty Marketing. I am figuring out the capabilities of Wix, and researching how to code the elements that I am not able to do with their programs. I have bought the domain for www.aurorabeautymarketing.com, and have created matching accounts across social media applications.
PHASE 2
PHASE 3
I will officially launch the website on Wednesday, April 17th, 2019, when I present my official presentation for the GT Independent Study. I have been reaching out to brands to work with and utilizing socia media platforms to promote my brand. I have also appealed to the traditional method of adverting by creating marketing material, like business cards, and placing them around town in various coffee shops and businesses.
PHASE 4
Phase 4 would be to continue my business into my college career. Since I am studying Advertising at Moody College of Communication at the University of Texas, I hope to incorporate the techniques I will learn in the future into Aurora Beauty Marketing.