I have dedicated most of my time to researching the contrasting trends between traditional and indie brands, while improving my website. My product progression has been halted since my idea for a muckraking documentary is in progress from a collaboration between two major brands but I hope to contribute another marketing tactic that will benefit the industry. I had the wonderful opportunity to interview Gabriela Trujillo, the CEO and founder of Alamar Cosmetics. She granted me great insight into the marketing of her brand and how she incorporates her own cultural background to relate to her audience. She juxtaposes the mindsets of traditional makeup brands by enforcing the highest quality for the lowest price point, not hyperfocusing on excessive PR. I have also emailed other indie brands that have made an impact with their marketing by expanding beyond the comfort zone other traditional brands. One brand has replied and is willing to contribute through an interview as well. As far as a mentor, I hope on asking one of the people I have interviewed.