Contact Jordynn Wynn
Contact Jordynn Wynn
Jordynn Wynn is the senior marketing manager for Colourpop Cosmetics. She received a Bachelors of Arts in Integrated Marketing Communications from Pepperdine University. She initially worked for Seed Beauty as an intern in 2013, and officially became the marketing manager right before Colourpop's launch in 2014.
I chose to interview Jordynn because of her direct experience with cosmetics marketing with a current mainstream brand. With her respectable presence in the beauty community, I hope to receive insight into her perspective of where the industry is heading and what is missing in the community. She has graciously agreed to be interviewed on Wednesday, November 21st 2018 at 10:30am.
About
Interview Experience
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We discussed many aspects of marketing in the industry, including influencer relationships and public relations. We also discussed the business side of influencer collaborations.
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She noted that influencers have complete control on the aesthetic marketing of their collaborations.
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When asked what she felt like was missing in the industry, Jordynn noted that she would like a platform that connects brands to micro-influencers easier.
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As a micro-influencer herself, she understands that smaller accounts have a higher percentage reimbursement on their sponsored content, and wants to give the same opportunity to micro-influencers with Colourpop's marketing.
Trip to Oxnard, CA
