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Interview #1: Gabriela Trujillo
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Gabriela Trujillo

Founder and CEO

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About 

  • Gabriela Trujillo granted me great insight into the marketing of her brand and how she incorporates her own cultural background to relate to her audience. Gabby noted, "just look at the makeup your grandmother wore! It's so inspiring!"

  • She juxtaposes the mindsets of traditional makeup brands by enforcing the highest quality for the lowest price point, not hyperfocusing on excessive PR. 

Interview experience

Gabriela Trujillo, also known as GabbyTeeMUA, is the founder and chief executive officer at Alamar Cosmetics. She is a qualified, professional makeup artist that also works for brands such as BoxyCharm and KL Polish, as well as freelancing. She initially launched her brand in 2018 based around her Cuban culture to showcase the Latinx community and embrace diversity. I chose to interview Gabby because I was intrigued by reflecting her culture in her brand and was very interested to know how she started Alamar Cosmetics. Gabby has agreed to be interviewed on Friday, October 19th, 2018 at 12:30pm.

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